TRIXIE and crossbase - simplifying the translation process
TRIXIE uses crossbase as a PIM, MAM and cross-media solution with a connection to the ERP system
The translation process with the web interface at the European partners has simplified the workflow for us enormously. In this way, the translations could be carried out directly in the system and then automatically transferred to the catalogs.
Helge Kunst
IT managers, TRIXIE Heimtierbedarf GmbH & Co. KG
TRIXIE Heimtierbedarf GmbH & Co. KG
24963 Tarp
Contact person:
Martina Weber
Project manager
Tel.: +49 4638 2109192
martina.weber@trixie.de
Information about the company
Type of company:
Manufacturer
Branch of industry:
Consumer goods
Branch of industry: Consumer goods
Sales assortment:
approx. 6,500 articles
Sales category:
26 to 50 million €
Number of employees:
600 permanent positions (2023)
ERP system:
Microsoft Dynamics
Information on the solution
Software type: Standard software
Solution type: Individual solution
As the European market leader for pet accessories, TRIXIE regularly supplies around 5,000 specialist retailers
in Germany with around 6,500 articles for dogs, cats, birds, small animals, fish and reptiles. The extensive range is exported to over 100 countries. The entire logistical support and processing is carried out from the company headquarters in Tarp.
Based on the crossbase standard software, a PIM, MAM and cross-media solution was implemented for TRIXIE and the existing PIM system was replaced. The extensive databases were successfully migrated. The articles are periodically imported for the TRIXIE and jollypaw brands with prices and basic data via the XML interface. The process is triggered automatically as soon as a new item is created. In crossbase, the articles are maintained with characteristics and product relationships on a merchandise group-specific basis. The inheritance concept is used here, as many properties, images and descriptive texts can already be defined for the article group. As texts often consist of reusable components, these are generated as text modules according to a text template, managed separately and assigned. The translation process is controlled via the countries. The web frontend for online translation and review is used for this purpose. Product photos, application images, pictograms etc. are managed using the integrated MAM and other image formats are automatically generated using the graphics converter. Product-independent media elements are also managed. Stock photos are provided with metadata on the license rights.
In order to be able to use products in the printed catalogs, for packaging and for the country-specific online catalog, the products are referenced in marketing-specific product views for the corresponding sales channels. The print catalog is produced semi-automatically with crossbase and InDesign. The layout is pre-positioned according to a rough scheme and the page layout is saved back to the crossbase database for subsequent language changes and print runs. For the online catalog, which is based on an add-on to the ERP system, the data is provided via the API server and defined REST services (JSON).
Barcodes for the print catalog and other uses are created with crossbase.media.
Solution details
Print: Product catalog
Print: Product catalog
The crossbase solution in a nutshell
- PIM with XML import interface to the ERP system
- Channel output management for controlling market and media-specific product ranges
- Integrated MAM with graphics converter and media structure
- Generation of enumeration texts from document modules and features
- Automated translation process
- Print publishing for creating catalogs and packaging templates with Adobe InDesign
- API server with direct access to the database for integrating an online store
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