Tailored to individual requirements

LEUCO is organized under the umbrella of LEUCO AG based in Horb, an internationally oriented group of companies in the precision tool industry in the woodworking sector. LEUCO is the premium brand for direct sales. With 20 subsidiaries in 17 countries and 93 sales partners in 64 countries, LEUCO is one of the global market leaders. The product range includes circular saw blades, hoggers, milling cutters, drills, indexable inserts, diamond tools and clamping systems for solid wood, wood-based materials and composites.

Based on the crossbase standard software, a PIM, MAM and cross-media solution adapted to LEUCO's individual requirements was implemented. The starting point is the interface to SAP. All sales items, including logistical data, are transferred to the PIM system via this connection.

In the PIM system, the SAP data is enriched with extensive product relationships (spare parts, indexable inserts, accessories), images and texts and mapped in various market- and media-specific product views. This includes, for example, the 600-page product catalog, also available as an internal sales document. All publications are produced in-house at LEUCO. The sophisticated layout of the product catalog was implemented as a standard solution: A comprehensive table layout with images and text from various product views and product levels is automatically generated from the individually configured standard table. The tables are paginated as a continuous set. Shortly before printing, the country-specific price data is automatically printed in a price run and the comprehensive index is automatically generated.

The translations are efficiently controlled via crossbase.trans and Trados and are available shortly after completion of the German catalog. In particular, the prompt creation of the country variants, which differ in terms of range and price, brings significant cost benefits.