Weyland Steiner and crossbase – one solution for 100,000 articles

Weyland-Steiner, based in Bergheim near Salzburg, offers a wide range of over 40,000 stock items for customers from industry and trade: Building and hardware products, fastening technology, fittings, tools and machines. Weyland-Steiner employs around 230 people at six Austrian locations.

The existing PIM system was replaced by crossbase and the data migrated as part of a company merger with Schmidt's Erben. Currently, over 40,000 articles are continuously imported from the ERP system
to the crossbase solution via the XML interface, where they are structured, enriched with additional content and prepared for output in print and online.

Most product information is maintained at master product level. For this reason, the inheritance concept is used. This inherits defined content to the subordinate levels and thus minimizes the maintenance effort. In addition, some of the data maintained in crossbase is returned to the
ERP system via the API interface so that the data is always identical.

Another important criterion was print media production. This needed to be quick and easy. This was achieved with the crossbase solution despite a demanding layout in which, for example, the placement of images had to be mirrored depending on the left or right-hand side. Now, in addition to the catalogs and brochures regularly produced by
, so-called customer catalogs with individual sizes and prices are produced for larger customers.

The Shopify store system is supplied directly with data via an API server.