Spelsberg and crossbase - high quality

Günther Spelsberg GmbH + Co KG, headquartered in Schalksmühle, is one of the leading international manufacturers in the electrical industry in the fields of electrical installation and enclosure technology. Its broad product portfolio includes junction boxes, terminal blocks and meter enclosures as well as industrial and empty enclosures.

A PIM, MAM and cross-media solution was implemented for Spelsberg based on the crossbase standard software. The existing Mediando PIM system was also replaced and the data migrated. The articles are now created with master data and country-specific prices in crossbase. These are classified in the product structure using an inheritance concept. The flexibility of the crossbase data model can be seen, for example, in the fact that the product data of junction boxes with different numbers and sizes of clamp inserts can be mapped in a clear and structured way. A packaging structure makes it possible to carry logistics data in the context of packaging and article, including packaging-related EAN codes, weights, dimensions and packaging quantities. The integrated MAM system is used to manage product photos, drawings, application and assembly images, pictograms and certificates and to automatically generate additional image formats.

In order to be able to use products in printed catalogs and online media in over ten countries, the relevant sales channels are maintained. The seamless connection with the crossbase API server to TYPO3 (online catalog and product finder) and the configurator plays a central role. The configurator was developed by Resolto Informatik GmbH to enable the visual and error-free assembly of enclosure systems and the subsequent generation of dimensionally accurate CAD drawings.

In addition, BMEcat catalogs with the ETIM standard classification are automatically generated for over ten countries and the AUSSCHREIBEN.de platform is connected with the GAEB interface format. The country-specific catalogs, with over 600 pages consisting of product pages with a modular structure and editorial pages with a free layout, are produced automatically with the crossbase print engine and supported by a database. Over 50 people from marketing, product management and development in various countries are involved in this process. Workflow tasks and reports are currently being defined to support data maintenance in order to further optimize the maintenance process and data quality.