Mäser and crossbase - contemporary design at the cutting edge
Mäser uses crossbase as a customized cross-media and CMS solution
With the crossbase software solution, all product information is maintained centrally in one place. This simplifies the production processes for the media to be created and ensures that the data source is always up-to-date.
Information about the company
Type of company:
Manufacturer
Branch of industry:
Consumer goods
Branch of industry: Consumer goods
Sales assortment:
Over 2,700 standard items in stores
Sales category:
26 to 50 million €
Number of employees:
110
ERP system:
No details
Information on the solution
Software type: Standard software
Solution type: Standard solution
Josef Mäser GmbH is a production and trading company in the tableware, glass and porcelain sector. This includes the development and production of own-brand articles, private labels as well as innovations and technologies in glass finishing. Mäser was founded 130 years ago and is now one of the leading international suppliers of contemporary, consumer-oriented solutions for the table.
To mark the company's 130th anniversary, Josef Mäser GmbH is presenting itself with a redesigned website, which was realized in collaboration with crossbase. The aim of Josef Mäser GmbH was to present the company with a contemporary design and state-of-the-art technology.
A crossmedia and CMS solution tailored to Mäser's individual requirements was implemented on the basis of crossbase's standard software. The website is available in German and English and offers country-specific company and product information for Austria, the Czech Republic, Germany, Hong Kong, Hungary, Slovenia and Switzerland, among others. The country- and language-specific customer approach was a central task.
Solution details
Website: Homepage
Website: Products
The crossbase solution in a nutshell
- PIM with integrated MAM
- Content management system crossbase.net for website maintenance
- Country and language-specific control
- Standard-compliant XHTML and CSS layout created according to the principles of barrier-free surfing. The website is reliably indexed by search engines thanks to the correct semantic labeling of the information, which leads to an optimal ranking for corresponding search queries
- Internal Oracle database with interface to mySQL database
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