KEMPER GmbH has been using crossbase as a PIM, MAM and cross-media solution for several years. The company also uses the ausschreiben.de platform, where manufacturers from the construction industry can make tender texts available for download free of charge. This platform was previously maintained manually. In order to automate this important sales channel and make it more efficient, the solution was expanded to include a GAEB interface. This uses the electronic data exchange format GAEB-XML, which is widely used in the construction industry.
The ausschreiben.de platform provides planners, architects and other partners in the construction industry with tender texts in formats such as GAEB XML, GAEB 90, PDF, DOC, RTF, Text, DATANORM 5 and ÖNORM. Almost all well-known AVA and tradesman programs can process these formats.
KEMPER uses this platform to provide tender texts and product images. Text templates were created in the crossbase PIM system for this purpose, which enable multilingual generation of the structured texts. This reduces the manual effort by over 90%, as the texts are assigned to the products using reusable modules. At the same time, the quality of the tender texts increases as they are structured in a uniform and consistent manner.
The flexible structures of crossbase make it possible to configure and provide various XML formats such as GAEB DA XML. The data for ausschreiben.de is exported using this standard format, supplemented by an ausschreiben.de-specific XML format to transfer additional information such as comments, attachments and links. The XML mapping function allows the content to be configured flexibly and individually.
The complete digitization of the maintenance and provision of tender texts and product information has enabled KEMPER to provide planners and architects with up-to-date, high-quality data at all times. CAD/BIM data and other content are available on the manufacturer's side without any additional effort. This leads to a smooth flow of information and more efficient processes.
KEMPER is a global market leader in the fields of building technology, casting technology and rolled products. The central company headquarters and production site in Olpe is supported by sales offices in Germany, the Netherlands, Switzerland, Austria, the Czech Republic, Denmark, the United Kingdom, the United States, China and Singapore.
The core business is expanded by affiliated subsidiaries. In the area of rolled products, this is Profiltech Stufenbandprofile GmbH in Keltern, which manufactures high-precision profiled strips. The planning expertise in building technology is rounded off by Dendrit Haustechnik-Software GmbH in Dülmen.
Find out more about how KEMPER uses the possibilities offered by crossbase:
Germany
crossbase mediasolution GmbH
Otto-Lilienthal-Straße 36
71034 Böblingen
+49 7031 9880-700
office@crossbase.de
Austria
crossbase mediasolution GmbH
Konrad-Doppelmayr-Straße 15
6922 Wolfurt
+43 5574 64880-39
office@crossbase.at
© 2024 crossbase mediasolution GmbH
Herby Tessadri, Sales Manager